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ca@carvalhoaraujo.com

Largo de Santa Cruz, 506, 1 Andar 

4700-322, Braga Portugal
253 283 580

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EQUIPMENT

Status

Complete

Client

Jorge Castro Franco

DESIGN TEAM

Carvalho Araújo

Pedro America

Alexandre Branco

Rui Gonçalves

Franco Oculista
Braga, Portugal

EQUIPMENT

Status

Complete

Client

Jorge Castro Franco

DESIGN TEAM

Carvalho Araújo

Pedro America

Alexandre Branco

Rui Gonçalves

The intervention was conceived from its start in an innovative way, reflecting a new approach in the conception of commercial spaces. More than a simple retail space, the store was designed as a sort of a lounge space that provides to the customer a unique and individual shopping experience, in a carefully thought out and designed space.


All the attention was focused on the customers and their relationship with the space. We sought to, through some design options and materials choices, a strong identity for this store, but that was able to translate simultaneously a very clean and stripped image. The walls were completely covered with dark cabinets that allowed to “hide” the stock and contributed to strengthen the idea of the store as a tunnel. The heaviest atmosphere was broken by small details of color, materials, patterns or textures, through the various decorative elements that emerge punctually.

CARVALHO ARAÚJO